Two-thirds of recruiters say they’ve been influenced by what they’ve found online about a candidate.
From a recruiters perspective, a prospective candidate’s social media pages are a window into what they are really like. Although a CV will show a professional angle on the candidate they are considering, with the availability of information online, it is easy to do a quick LinkedIn or Facebook search to delve deeper into the interests and hobbies of their prospect.
This is just the world we live in nowadays!
And whilst some candidates may not like it if you are actively job-seeking you do have a responsibility to ensure your social media presence is presentable if you want to be taken seriously in the professional world. But we also have the same responsibility to offer guidance and tips on what recruiters do and don’t expect to see.
From a recruiters point of view, we also know our clients will likely take a look online at any candidate that we send their way, so it works in both our favours to make sure you are representing yourself in the best light, to ensure when you walk into your interview you are not trying to battle off any pre-made perceptions.
So, let’s take a look at some of the best techniques for getting your social media looking perfect.
Does your CV match up with your LinkedIn profile? Recruiters will see it as a red flag if there are roles appearing on your CV that are nowhere to be found on your LinkedIn. Over a third of candidates admit to lying on their CV so recruiters will use LinkedIn as a way to double-check whether you actually have the experience you say you do as candidates will often say things on their CV they wouldn’t post on their public LinkedIn profile.
If you are saying you have a certain amount of years’ experience at particular companies, make sure the Experience part of your LinkedIn matches up with what you say on LinkedIn.
Twitter is one of the social media companies that allows it's users to privatise their accounts. If you are under any impression that you wouldn’t want a potential employer to view the tweets that you are sending/retweeting, make sure you turn your account to private.
If a scroll through your Twitter feed shows a torrent of negative rants, aggressive messages, offensive memes and homophobic/racist language, this is going to look less than appealing to a hiring manager or even a potential employer.
If a recruiter has got to the stage of looking you up on Facebook, it’s likely you’ve already passed the LinkedIn professionalism test and they’re feeling fairly positive that you’d be a good fit.
It’s possible now to do what’s called a ‘’semantic search’ on Facebook, such as ‘[candidate name] worked at [company]’ to confirm whether they worked at a business. It’s also worth noting that even if your profile is set to private, this information is still accessible, so it’s a good idea to make sure that these details match the information you have on LinkedIn.
If you’re concerned, do a quick privacy check-up to make sure anything you don’t want employers to see is hidden.