On the 24th of May 2018, CMD employees were busy cutting, delivering and (most importantly) eating the largest cake any of us had ever seen. Months later, we’re watching the crazy day happen all over again on Channel 4’s Extreme Cake Makers!
Flashback 5 months…
The CMD marketing team were sat in a meeting room with Operations Manager, Dan Barfoot planning the best way to celebrate the businesses birthday. We knew that the celebration had to have a wow-factor, as well as showing how far CMD had progressed and grown in 14 years of service. After a few ideas were thrown around the room, Dan had his ‘lightbulb’ moment. He knew of a fantastic cake maker down in Penzance, so thought, “why don’t we get a huge cake big enough to feed all 3 offices, plus our wonderful clients and candidates?!”
The CMD Cake was born.
After a quick chat, it was agreed that a slice of giant cake would be a great way to show our appreciation to the clients and candidates we’ve worked with over the years. After a bit of investigation and a few phone calls, we were in touch with award-winning cake makers Peboryon who immediately started drafting up the design. Phil, Cake Engineer and our contact at Peboryon, showed us some incredible designs and concepts before we finally agreed on a 9-piece jigsaw cake, highlighting each of the sectors we recruit for. An email from Channel 4 Producers, explaining Peboryon’s involvement in the Extreme Cake Makers show and asking permission to film the CMD Cake only added to the excitement, and it wasn’t long before we were counting down the days!
Flashforward to Thursday 6th September and the CMD team were huddled around their TVs, popcorn in hand watching the Cake debut on Channel 4! Although we knew what to expect with the reveal at the end of the episode, it was great to see the work that Phil and his team went through to create our 72KG cake. A few nail-biting moments during the 200-mile trip from Penzance to Melksham, but you’ll have to watch the show to find out about that! Check out the full episode on Channel 4’s website here.
We’d like to take this time to personally thank Phil, and all the incredible cake makers and designers who made the CMD Cake possible. The Peboryon team were always easy to get hold of, and we’re quick and diligent with their responses. The variety of designs they sent over blew our minds, and we were very spoilt for choice! Thank you for making the process so easy and enjoyable, and if anyone reading this is considering a cake for their next event we couldn’t recommend Peboryon more highly.
A special thank you to the candidates we have placed over the years, as well as all the local and National clients we have worked with. Your business makeswhat we do so rewarding. We look forward to working with all you again in the future, so here’s to another 14 successful years!